UVeye has been a part of large security conferences, which are very niche and cost-effective. These conferences have been a lower budget marketing tool that can create lead generations and partnerships. However, UVeye has found that its team can attend conferences even without having an exhibit. There was little money left for marketing. 14 million was spent on developing the inspection system and distributing it to other countries. They want this term to be a stamp of approval, known by the average Joe.ĭavid and Ohad explain that as a startup technology company, the majority of their funding went to creating the product. What can UVeye offer to the manufacturers to make their lives easier? David and Ohad explain that their goal is creating a brand around “certified by UVeye.” Meaning “certified by UVeye” provides protection of having a vehicle inspected completely from the inside out. To create brand engagement, the company is focused on implementing a brand that provides a competitive advantage. Its technology can help provide data and preventative maintenance on cars. These partners are already in communication with government and are known companies in distribution or sales.Ĭurrently, UVeye is focussed on breaking into the market of car manufacturers. When approaching governments with its product, UVeye looks for a local partner. For governments, UVeye provides security. They must foster brand engagement with each. How to foster brand engagementĪs a brand, UVeye has several audiences. It can also protect the average person by detecting when car maintenance is needed. No longer do you need to rely on a security guard crawling beneath a car to see if it is safe to drive, this surveillance of a car’s undercarriage is efficient and able to detect abnormalities as small as a USB. This technology can be sold to government agencies or individuals. Through demonstrations and videos, UVeye shares how it can detect abnormalities under cars, such as a car bomb or even an oil leak. UVeye also positions itself as the company to solve this problem. UVeye does just that by reminding its audiences of this issue of safety. Protection is a need, but how? Drew reminds everyone of the B2B marketing technique called the “FUD factor.” Creating f ear, u ncertainty, and d oubt is a way to raise awareness of a challenge your company can solve. Acts of terrorism are on the rise worldwide. Subscribe on Apple Podcasts – Stitcher – or Podsearch What You’ll Learn Raising awareness of a challenge your company can solve Learn how they do it on this episode of RTU:ĭon’t miss out on Ohad and David’s experience. As COO and CSO, they’ve had to figure out how to market this product in a fairly private industry, while leveraging a bunch of partners, and all on a meager budget. Though in an ideal world these scanners wouldn’t be needed, Ohad Hever and David Oren understand the importance of having this sort of capability. This can help stop dangerous contraband or weapons from being smuggled into secure areas, but the use cases don’t stop there. UVeye is putting together technology that has an immense range of uses, is wildly innovative, and is-putting it plain and simple-cool! The company produces under vehicle inspection systems, that use deep learning-a sort of AI-derived machine intuition-to say “hey, something about this car doesn’t seem right” and flag it for inspection. Spotting Terrorist Plots and Rental Car Scratches: How This Startup Stays Flexible It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to. Renegade Thinkers Unite recently moved to ! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’.
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